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BizDev in engineering marketing company: tasks, challenges, cases. A story of my switchering with Big4
Hello! My name is Denis Yatsko, 4 years ago I switched from KPMG in the field of performance-marketing and now I am a Senior Business Development Specialist at expla. It’s hard to imagine systematic and sustainable business development without a ...
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Marketing research in performance agency: how to conduct it, and what astrology and mattresses have to do with it
Hello everyone! I’m Ihor Svietlichnyi, a CMO at expla. In this blog post, I continue to share stories about the work of an online marketer. This time, I’ve gathered tips that will help you conduct marketing investigation (also known as ...
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From zero to hero: how a well-done creative generates profit
Hi, I’m Ihor Svietlichnyi. I’ve been working as Chief Marketing Officer at expla for three years. Every month, I come across hundreds of creatives. And I have a good understanding of how to create something that makes sales. In this ...
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The Main Profit Maker: Who Іs an Online Marketer and How Much They Earn
Hi! I’m Ihor Svietlichnyi, and I’ve been working in online marketing for over eight years, three of which as Chief Marketing Officer at Cpamatica. The demand for our profession is growing, as well as the new stereotypes about this field. ...
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Who is a BizDev? What do they do, and how much does a Business Development Specialist earn?
Business rarely grows on its own, even if all mechanisms work smoothly. Typically, at a certain stage, companies hire a Business Development Specialist – someone who systematically seeks new growth opportunities, works on the commercial component of the business, and ...
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