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We need plans “B” and “C”. How to start and run a business in Ukraine – expla CEO Evgeniy Prima
Doing business even in times of peace is a great challenge for entrepreneurs. However, in today’s environment, Ukrainians are developing and multiplying what they have created. The war has changed many rules, but strong players find ways to adapt, seek ...
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Marketing research in performance agency: how to conduct it, and what astrology and mattresses have to do with it
Hello everyone! I’m Ihor Svietlichnyi, a CMO at expla. In this blog post, I continue to share stories about the work of an online marketer. This time, I’ve gathered tips that will help you conduct marketing investigation (also known as ...
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From zero to hero: how a well-done creative generates profit
Hi, I’m Ihor Svietlichnyi. I’ve been working as Chief Marketing Officer at expla for three years. Every month, I come across hundreds of creatives. And I have a good understanding of how to create something that makes sales. In this ...
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Cpamatica becomes expla: interview with Evgeniy Prima, CEO of the company
In December 2023, after almost nine years of history, the international performance marketing agency Cpamatica began a new chapter. It transformed into the brand expla – engineering marketing company. From a small agency, over 9 years, it grew into a ...
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From IT to affiliate manager at expla: how to switch to a new field and break records within a year
Affiliate marketing has quickly established itself as an effective and understandable means to scale businesses, find new markets, and customers. With experts from the Ukrainian engineering marketing company expla, we’ll clarify who would be the ideal candidate for the role ...
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The Main Profit Maker: Who Іs an Online Marketer and How Much They Earn
Hi! I’m Ihor Svietlichnyi, and I’ve been working in online marketing for over eight years, three of which as Chief Marketing Officer at Cpamatica. The demand for our profession is growing, as well as the new stereotypes about this field. ...
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